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PREVIOUS ISSUES

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PREVIOUS ISSUES

#024 - Features, Benefits and Value

Who the heck named the killer whale? The name has caused them to be perceived as ferocious - a threatening predator. But not a single incidence of a wild whale killing a human has been reported. A better name for these majestic creatures might be 'sea pandas' because of their coloration. Here's the point: perception becomes reality.
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#023 - Definition of Done

Learn the 3 attributes of an effective definition of done and how to use this simple concept to improve alignment and reduce stress with clients.
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#022 - Heads, Hands, and Results

It's important to understand whether you're providing a head, hands, or results when you're being engaged by a client. How you position your value hangs in the balance.
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#021 - 3 Lessons From Washing My Car

It was 7 degrees Celsius (44.6F) and sunny today - a perfect day to finally check off an 'easy' chore that's been weighing on my mind… or so I thought. As it turns out, washing my car taught me 3 valuable lessons to success as a freelancer.
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#020 - Your focus is keeping you stuck

Feeling stuck comes with building a freelance business. Learn what keeps us stuck and how taking a detour can help rebuild momentum.
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#019 High-velocity decision making

How to make high-quality, high-velocity decisions to grow your freelance business.Many freelancers are afraid of making the wrong decisions.How to price, what to charge...
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#018 - Embracing the f-word (following up)

Freelancers need to embrace the f-word. I’m talking about ‘following-up’. We avoid following up because it can feel clingy. We don’t want to seem pushy or desperate.
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#017 - Manage the client or the client will manage you

5 keys to ensuring a stress-free freelancing project. I just hit send on the final deliverable of...
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#016 - Work-life integration

How to plan your year to achieve your personal and professional goals. There’s a lot of talk about goal setting this time of year.
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#015 - Reflections & Projections

I’m in a place to recharge over the holidays for the first time in years. When I worked in-house for a global tech company, this time of year was always filled with last-minute
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#014 - The Power of One

Full transparency: I’m writing today’s newsletter as much for me as I am for you. Something I’ve grappled with this year is focus. In an attempt to grow, I experimented with many new initiatives. I worked hard. Put in effort. And yet, I often felt like my wheels were spinning.
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#013 - Your Trojan Horse

Productize your road mapping process as a new revenue stream and onramp for new clients.
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#012 - Handling Objections

Learn how to overcome objections with this 5 step system. I was so close to having the client sign on for a new project. I had qualified the opportunity and knew I could provide them with value.I presented my offer; now, all they had to do was say yes.
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#011 - The Power of a Point of View

How to create a unique POV that differentiates your value and teaches clients how to buy. I left my 9-5 job as a marketing director to freelance full-time as a marketer. But I panicked as I felt like my new job was as head of sales… for myself. I didn’t know how to sell.
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#010 - Learning to lose gracefully

Learn this system for processing losses to grow in more ways than one. Like a one-two punch to the gut, both emails arrived on the same day. I had been waiting weeks to hear back on two big new client proposals.
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#009 - Reclaim Your Time

5 strategies from a time management coach that will help you reclaim your time as a freelancer
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#008 - Finding your freelance focus

3 questions to help you zero-in on your core. Want to grow your freelance business? Do less. Your freelance core is the center of three circles.
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#007 - Be careful who you let on your bus

Strategies for hiring and curating your clients. Last week, we fired a client. Truthfully, it should have happened months ago. Was it a difficult decision? Yes. But we needed them off the bus.
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#006 - Developing Depth on Social

I have a love/hate relationship with LinkedIn. 💜 Dozens of thoughtful chats with marketing freelancers and solopreneurs.
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#005 - Your Process is Your Product

The content marketer I was speaking with expressed a pressing concern:“ I’ve been in content marketing for years but don’t have a portfolio. What am I supposed to show to prospects?
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#004 Are You Guided by Spotlight or Starlight?

What light are you living in as a freelance marketer? Spotlight, starlight, or daylight?‍ James Williams, a former Google strategist...
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#003 Closing Clients Takes Opening Opportunities

Closing Clients Takes Opening Opportunities. Opening (or ‘opens’) is something I learned from
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#002 It’s time to face your fear of selling.

It’s time to face your fear of selling. Why do freelancers struggle to ask for the sale? Fear. Some face a fear of failure. “If I win the project, now I’m in the spotlight to deliver. What if I can’t do it? What if I’m not good enough?”
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#001 Freelancing Isn’t The Field of Dreams

Freelancing Isn’t The Field of Dreams. Walking through his cornfield one evening, farmer Ray Kinsella hears a voice whispering, "If you build it, he will come."
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FAQs

Everything you need to know about the Freelance Marketing Alliance newsletter.

What is this newsletter about?

Our goal is to support and enable the growing community of freelance marketers. Each issue will cover a topic tied to marketing yourself as a freelancer, finding new clients (sales), running your business (systems), and maintaining a work/life balance (empowerment). Whether you’re on the fence about freelancing, just getting started part time, or want to grow your business as a solopreneur, we’re here as your cheerleader and champion.

Is the newsletter free?

Yes, this newsletter is 100% free.

How often will I receive the newsletter?

New issues will hit your inbox every Sunday to help you build capabilities and confidence for your week ahead in freelance. We’re still experimenting with the best delivery time, so you can expect it to move around at the start.

Can I unsubscribe at any time?

Absolutely. You can change your contact preferences here.

Will you spam me or share my email address?

Never. We’re on a mission to support freelance marketers, so earning your trust is a top priority.

Do I need to create an account to subscribe?

No. An account is not required to subscribe to the newsletter.

Can I suggest topics or content for the newsletter?

Heck-yes! If you have suggestions on how to help freelance marketers grow their businesses in areas like sales, marketing, systems, and professional empowerment, drop us an email:info@freelancemarketingalliance.com

Are you looking for contributors to the newsletter?

Yes! We’re looking to give a voice to other freelance marketing professionals. Fill out this form, and someone from our team will contact you.

How can I contact you if I have questions or concerns?

We would LOVE to hear from you. Here’s how to get in touch: info@freelancemarketingalliance.com

What makes your newsletter valuable or unique?

Glad you asked! You can expect practical strategies to help you build your business and grow as a freelancer. We aim to help you dream bigger and give you the tools to build your freelance future on your own terms.

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